During the process of owning your website, you are going to want to update it and you’ll probably want to just jump right into “fun stuff” and brainstorm ideas for new advanced features. But a successful site requires an effective and sustained marketing strategy that goes beyond just presenting a collection of images, videos, or products and services. Features and graphics should not be your starting point—you should first list your goals and objectives for the site. This might seem difficult but we at Magenium Solutions can help you by setting up your own website to make sure it has successful goals and objectives.
Your marketing goals will more likely than not differ depending on the nature of the work you do. For example, a primary goal for a business offering professional services to other companies might be to generate more leads. Conversely, a photography or art site would focus on showcasing new work or selling it online.
Where to Start
Regardless of your business, your marketing goals will differ depending on the nature of your business. For example, a primary goal for a business offering professional services to other companies might be to generate more leads. Conversely, a photography or art site would focus on showcasing new work or selling it online.
But everyone starts by determining their specific website goals and the corresponding objectives for those goals and how that will fit your overall marketing strategy and capabilities.
Here are some examples of different goals.
- Sales: Your website should be generating sales and/or quality leads.
- Customer Service/Interaction: Can your website offer or improve customer service or interaction.
- Reducing Costs: How can your website save you money?
- Brand Building: What experience do you want your visitors to have? How does it fit into your brand?
Translating Goals Into Objectives
After you figure out what your website goals and objectives are the next step is to translate them into specific and measurable objectives. This step may be more difficult for some goals depending on how tangible your goal is, and how easily you can attribute specific metrics to them. Doing so is a step we at Magenium Solutions can help you with.
Experience and expertise with analytics and other data sources are critical to finding the right solution, and sometimes specific strategies and tactics can lead to solutions you might not even think of.
Measure your success and keep building on it!
Now that you have figured out and set up your goals and objectives you should measure their success. This can be done with website analytics and search index results. If you are not familiar with analytics or other ways to measure the success of your website goal(s) we can help you with it.
If you are not sure about what goals and objectives you should set for your website, we are more than happy to help you figure that out.
Contact us today!