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As a small or medium-sized business, you've likely seen the letters SEO and SEM before. What do they mean for your business? How can those concepts work for you?

First, search engine optimization (SEO) and search engine marketing (SEM) are massive topics. People have entire jobs focused on just these topics. However, taking simple steps can help your business search results mutiply. These easy tactics can help your digital marketing succeed.

Make your website SEO friendly. When was your website designed? If your website was created years ago, and hasn't been touched since, it might not be SEO friendly. Google changes its rules and algorithms often. You need a site that knows the rules and plays by them. (However, keep in mind that Google isn't the only search engine in town. Plan for other engines too.)

Master long tail keywords. Think about search terms people use to find you for help figuring out the right keywords, use Google AdWords Keyword Planner. This tool generates keyword ideas, shows stats for certain keywords, and gives insight into how keywords will perform. Your goal should be long tail keywords. These are specific phrases and search terms that apply only to you or a handful of other businesses. For example, enter "Microsoft partner Glen Ellyn, IL" into search engines and Magenium pops up first.

Keyword stuffing is not a thing. Keyword stuffing is repeating keywords constantly hoping to rank higher in search. It was used in the early days of SEO when gaming Google rankings was easy. Gaming search is no longer an option. In fact, Google penalizes pages that do this.

Keep it fresh. Google and other search engines reward new, relevant content. They use bots to crawl your site looking for new stuff. The more new stuff you have, the more your site is crawled, and the more content the engines will index. Your website is a living entity. You need to feed it regularly to keep it alive and healthy.

Keeping ahead of your digital marketing is essential for the lifeblood of your business. IT, from infrastructure to apps, is also essential. Magenium empowers our customers to gain a competitive edge in IT by identifying where they should be connected. If you need help with your IT solutions, call us toll-free at +1(630)-786-5900 or contact us to discuss how Magenium can help you keep your competitive edge.