The company’s online presence was very minimal, and those that existed were dominated by negative reviews and customer complaints. The company’s existing website was not mobile friendly and lacked a comprehensive SEO (Search Engine Optimization) plan. Online searches yielded poor results, with negatives bubbling to the top and positive company information buried on the second, third, or fourth pages. In addition, Flood Brothers is very active in charity work but the company’s brand image was not receiving the positive recognition they rightfully deserved.
Magenium’s team implemented a three-pronged approach to build positive brand awareness and improve rankings across the web:
- An aggressive online and social media strategy to blitz messaging with keywords and positive postings. Crosslinks expanded the reach.
- A pubic relations initiative to increase positive brand awareness of the company. Press releases promoted company values and the charities it supports.
- A complete website redesign, incorporating responsive functionality across all desktop and mobile devices and optimized with keywords to improve search rankings. Several microsites were launched to improve search results and drive traffic, and an ongoing SEO content plan and improvement strategy was put into
place for the company website.