Radio Flyer is a toy manufacturer most widely known for their original little red wagon. They sell their products through retailers and direct to consumers through their website.
The challenge: As a privately held company more than 80 years old with a small sales team, Radio Flyer needed assistance to address three defined business goals:
- Provide a tool for their sales people and account managers to better track activities with their customers.
- Support, facilitate and track their email and on-line marketing initiatives.
- Reduce cost around email marketing.
The solution: Magenium managed the implementation of Microsoft Dynamics CRM and ClickDimensions. Pardon the analogy, but we were able to put all our efforts into one wagon and deliver effective solutions quickly. With CRM and ClickDimensions, the client can now better track relationships with their customers and measure the success of marketing initiatives...all resulting in a growth in sales and a bigger return on their marketing investment.
“We’re very satisfied with the results. In addition to the initial implementation, Magenium trained our staff. Our consumers are more connected to the wagon then ever before.”
Technologies used: Microsoft Dynamics CRM, ClickDimensions.